“Right now, it would pay to cultivate art, entertainment and knowledge. These can grow almost endlessly without causing secondary ecological damage. Fewer refrigerators, more theatre performances. In addition, care and caring would be worth cultivating. More doctors. Fewer airline pilots.”
Aleksi Bardy 16.11.2012

What kind of Finland do we aspire to in 2030?

A country of open information and efficiency

- Everyone manages and uses their personal information

In 2030, Finland will be a country of open information where individuals and communities are involved in decision-making in society, and service provision via Internet services. This has also enabled Finland to retain its technological edge and prosperity. Horizontal efficiency will have considerably increased productivity. All public information will be freely accessible. Citizens will own their personal information, using it in customised services. Many of these will be maintained by large international companies. Finland will be a test laboratory known around the world. Successful business will have been built here e.g. from services based on open data and communality in social media. Such activity will be promoted by the Finnish trust-based society and the leveraging thereof.

The global growth of the middle class and the development of certain technologies into an everyday, free-of-charge norm have considerably increased the power of individuals and communities, thereby transforming power structures. People demand equality, accessibility, transparency and fairness. States that know how to act in networks and enhance citizens’ productivity and quality of life, without burdening the environment, will succeed best. On the other hand, communities cross national borders. Decision-making is becoming more complicated and harder to predict. Communality is also creating unrest and extreme phenomena. In addition, it facilitates monitoring of and pressure on individuals by communities and governments.

Nordic democracy provides a solid basis for constructing the operating models of an equal, inclusive society. Open information and open interfaces and processes form the basis of activities.


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