“In the developing markets, innovations have to be developed that are to a certain degree ‘elementary’ from western countries’ point of view. If, on top of all this, these innovations require few materials, it will be possible to come close to a world of sustainable innovation.”
Vesa Harmaakorpi 25.9.2012

What kind of Finland do we aspire to in 2030?

Finland has advanced public transport and a minimal need for transport

- Finns will spend less time in traffic and engage more in remote work

In the future, traffic will cause considerably lower emissions than at present. The need for transport will also have markedly decreased. New, advanced logistics solutions will facilitate more frequent remote work. Meeting practices utilising ICT will also steadily reduce the need to travel. Ministries and organisations subordinate to them will hold remote meetings. In 2030, commuting costs will be 30 per cent and the number of kilometres travelled 40 per cent lower than in 2012. Innovative transport solutions will have been developed in the metropolitan area and other large cities. Public transport will be inexpensive and flexible. ICT will also promote public transport and ridesharing. A service enabling motorists to offer ridesharing will be offered as part of a route finder. In addition, increasing use of sustainable biofuels and electrification of transport will further reduce emissions from transport. The distribution obligation will apply to biofuels produced from raw materials outside the food chain.

Urgent measures are required in order to reduce our ecological footprint. Responsibility in this respect lies with the generations currently in power. Finland must also aim at low transport emissions, in support of the preservation of biodiversity and curbing of climate change. Public transport must be developed innovatively, in order to render it into a more functional option for all transport needs. The need for transport could be somewhat reduced by reducing commuting in various ways, such as by means of remote work.

Advancing technology is creating radical new possibilities, but also involves the risk of misinvestments. Not everything should be built on the basis of one solution, e.g. when planning transport options. Speed of application will be crucial in this respect to enable flexible regulation to support the launch of market-driven solutions.

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