“Now we have the chance to create a new carbon neutral trend that catches on in the same way as the latte culture in cafés.”
Kati Berninger 27.11.2012

What kind of Finland do we aspire to in 2030?

High value of exports by the Cleantech business

- Business exploits natural resources in a responsible and pro-environmental manner

In 2030, Finland will have succeeded in reducing its ecological footprint through smart solutions and innovations. In the future, Finland will encourage sustainable investments, cleantech business and entrepreneurship. The state will support the development of systemic, ecological business models. Finland will invest broadly in expertise that promotes managing in a future world characterised by scarcity. Production of renewable energy and comprehensive energy solutions will be efficiently organised. The limited nature of natural resources will be understood in business, and resources, such as forests and minerals, will be exploited responsibly. Preservation of biodiversity will be taken into account also as regards water bodies and land use. Value network investments that reduce carbon dioxide emissions will be tax deductible. Ecological choices will have been made easy for consumers, who understand the significance and responsibility of their choices. Finland will have gradually introduced a CO2 based value added tax. In shops, consumers will be able to check the environmental impacts of products by reading the product specification with a mobile phone. Understanding of responsible consumption will be to the fore in teacher training and basic education. New calculation methods, not only money, will be used for measuring welfare and its provision.

Sustainable growth requires that growth be created differently to the way it is now. When resources, i.e. materials and energy, are used efficiently, needs can be met with considerably less input than today. System-level innovations will change operating methods and forms of cooperation. Energy innovations that improve efficiency and develop new renewable sources of energy are required, in order to slow down climate change. As a consequence of continuously increasing global consumption, the current exploitation of many natural resources is unsustainable. Responsible consumption and sustainable entrepreneurship are therefore also required. Welfare must be disconnected from the growth of material and monetary prosperity in developed countries. Responsible action will not negatively affect our way of life, but such action will require change. New models for calculating welfare are therefore necessary on the level of enterprises and national economies.

An innovative combination of areas of strength in technology and scarcity, such as bioeconomy and management of material flows, will create possibilities for differentiation and achieving a competitive advantage. The development of innovations is based on need and application, whereas competence can only be created through concrete actions.


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