“We should learn to see the wood for the trees, focusing on Finland being the best in the world at developing solutions for the replacement of products based on fossil raw materials, with those made from renewable materials. For instance, in the future microfibre pulp could be used to replace carbon fibre as a material for cars and boats.”
Lauri Peltola 3.10.2012

What is the aim of the change?

Responsibility and resource efficiency are the way forward

Responsibility is the starting point for all business. Products and services are produced as resource-efficiently as possible, both in terms of energy consumption and use of materials. The development and supply of products and services are based on people’s needs. On the other hand, consumers, too, act in line with responsible consumption principles. Responsibly produced products and services based on people’s needs offer a myriad of global business opportunities. Sustainable business, entrepreneurship and consumption can be supported by way of international agreements and standards. Finland could take the initiative in developing these steering methods and making them stricter. As a nation, Finns need the courage to establish the practices and lead the way in resource efficiency.

Entrepreneur-friendly Finland exploits points of transition

Finland’s potential for growth is based on entrepreneurship and management of global value networks. So-called disincentives, that impede entrepreneurship and investments, must be eliminated. New incentives and forms of support must make Finland an attractive operating environment in order to attract experts and new business to this country. Finland could profile itself as an agile innovation environment. As an expert in value networks, Finland’s role is to develop the world’s best business concepts. Value networks could be created, for instance around carbon efficiency, energy efficient construction, energy production from renewable sources, welfare services, online learning and cloud services.

Transition pointsin development paths – reduction of fossil fuel use, new technologies and international competition – provide opportunities for new forms of co-llaboration, innovative tests and experiments and growth. Solutions must be sought via a scientific multidisciplinary approach and collaboration between enterprises and universities. Education should also be reformed in order to support a multidisciplinary approach. Since experts in Finland have only a very minor impact individually, collaborative expertise is needed. Finland’s strong levels of mutual trust offer an excellent basis for partnerships that provide competitive advantages.

Operating models based on cooperation between public and private actors and organisations are needed in support of growth. Finland must use public procurement as a way of favouring products and services produced with renewable energy. This could enable us to promote cleantech business directly in our home country and provide references for global sales. In addition, our public sector must be agile and anticipate future changes.

New business opportunities from energy and material knowledge

New innovations in energy production as well as the use of materials are required, in order to ensure that our planet can continue to sustain life. Finland could create business by concepting systems and experimenting with new approaches and practices. Vast global business potential is offered by competencies based on resource efficiency, a low-carbon approach, technology and systemic changes. Replacing fossil fuels with domestic renewable energy will also improve Finland’s current account, by reducing imports.

The introduction of environmental innovations could be supported with the support of reference facilities and tests and experiments. While Finland is the birthplace of many fine innovations, it is regrettably weak in the introduction and commercialisation of new technologies. Reference facilities require both political and financial support.

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