What are the starting points of change?
Working life is becoming fragmented
In the future, work will be fragmented into smaller parts, with even expert work becoming automated through information technology. The labour market is differentiating into work that is open to global competition and local work requiring the personal presence of the worker. Project-type work requires the ability to endure uncertainty and constant change. Working life requires increased acceptance of personal responsibility and self-management. A lifetime may include several careers. Education must promote the combination of various competencies and interactive skills. Inflexible labour market structures must be lightened to allow flexible agreement on the terms of work, even between employer and employee. Employers must better understand their own responsibility for offering work and competitiveness: in the future, companies will be unable to improve productivity by laying off or shedding staff onto unemployment benefits. Instead, operating models will have been established in society, enabling people to find work quickly elsewhere. Wellbeing in society is understood broadly, i.e. not only by measuring the growth of GDP. When measuring human development, a long and healthy life, education and a moderate standard of living are taken into account. Productivity of information work will emerge on the basis of employees’ enthusiasm and wellbeing. Management that appreciates individuals, and on the other hand, individuals taking responsibility for their attitudes and feelings, form the basis for joy of working.