“In Finland, we are a little too eager to shoot down all apostles of positive thinking, while those who complain are left alone to continue complaining. For some reason, many Finns in particular regard a positive, smiling attitude as superficial, while moaning minnies are viewed as profound.”
Jari Koskinen 3.11.2012

What kind of Finland do we aspire to in 2030?

Life management goes online

- Knowledge and skills in a personal file

The aim for 2030 is to have 70 per cent of citizens using a personal ‘my life portfolio’, saved on the Internet. Finland will also have productised this concept and developed it into an export product. All information related to a person’s life and activities will be collected in this electronic portfolio, or folder, including studies, competencies, employment contracts, work experience and other activities, various skills, health data and financial matters. The portfolio will encourage users to manage and develop their personal abilities, from pre-school age onwards. It will also help to achieve good life management and balance. For example, this portfolio will enable people to tell prospective employers about themselves easily, when seeking work for instance. By combining a separate health-related section with the portfolio, users will be able to access their health data anywhere in the world if they fall ill.

People own their personal information and are entitled to decide on how it is used. Citizens must be allowed more freedom and accept more responsibility for their lives and choices. Open data and conducting one’s business through the web are becoming more common. With the help of a tailor-made portfolio, it would become easier to manage issues related to all walks of life.

ICT services are developing at a dramatic pace around the world. Finland is well equipped to create an easy-to-use cloud service to support working life, education, wellbeing and health and medical care, in which important historical data concerning the user’s life will also be saved. Legislation and administrative practices must be adjusted to support this solution. Such a system will make the public administration lighter, improve productivity and free up workforce from administration for other tasks.

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